The official charity of the Liverpool ECHO and Daily Post, Liverpool Unites is dedicated to helping improve the lives of underprivileged children and young people in Merseyside communities.

To reflect the way that Everton and Liverpool football fans united in respect for Rhys Jones and his family in the wake of the schoolboy’s murder in 2007, the charity’s symbol, the purple ribbon, was created.

Fusing the red and blue of the two football clubs, the purple represents the community coming together for children on Merseyside.

By campaigning, fundraising and profile raising, Liverpool Unites supports local charities and community groups that aim to positively engage children and young people by inspiring them to break the cycle of crime and poverty.

Liverpool Unites patron and regional managing director of Trinity Mirror North West and North Wales, Sara Wilde-McKeown, says: “Liverpool Unites was born out of the belief that by working together we can make a difference. We can take a stand against those forces that do harm and support those that give hope, purpose and ambition for a brighter future to the children of our city. That’s why I’m backing Liverpool Unites and I’m asking others to do so too.”

You can keep up to date with all of Liverpool Unites’ fundraising activities, events and news by logging onto, calling 0151 285 8400, emailing or adding Liverpool Unites’ mascot Robbie Ribbon as a friend on Facebook.